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CRM & Leasing

Every conversation becomes a tracked lead — and every lead gets worked.

One record per renter, one pipeline your team actually uses, and attribution that follows each lead from the first ad click to the signed lease. Nobody works a lead twice; nobody forgets one.

Guest cardsPipelinesAttributionReactivation

Guest card

Renter record

Property-scoped · source-stamped on first touch

Inbound call answered

Source: Google Ads

Tour booked over SMS

Stage: Tour

Assigned to leasing agent

Follow-up cadence on

Source follows it to the lease

First ad click through signed lease, on one record.

Illustrative product demo. Records shown are representative examples.

The agent captured it. Here's what happens next.

See conversations

The record

One record per renter, every touch on it

Every call, text, chat, and listing click lands on the same renter timeline, scoped to the property. Your team sees the whole history at a glance — no stitching together four tools to find out who this person is.

  • Auto-created on first contact
  • Property-scoped guest card
  • Full conversation and source history in one place
Guest card · Maple Grove Apartments
AR

Ana Reyes

2 BR · Move-in Sep 1 · Spanish

Applied

Source

Zillow · paid

First touch

Voice · after hours

Owner

Leasing AI

Activity

Called 9:41 PM

AI answered · qualified · logged

Asked about pet policy

Web chat · same record

Tour confirmed by SMS

Stage → Tour Scheduled

Application started

Stage → Applied

The pipelines

Pipelines your team actually uses

Every stage is a real milestone, not a task list — so the board reflects reality and follow-up never depends on who remembers.

Inquiry to signed lease

10 stages
  1. New Inquiry
  2. Engaged
  3. Qualified
  4. Tour Scheduled
  5. Toured
  6. Applied
  7. Approved
  8. Denied
  9. Leased
  10. Lost

Ten stages covering the full leasing journey, with Leased as the won stage and Denied or Lost closing the record.

Won stage Lost stage

Attribution

Know which ad produced which lease

UTM and DNI stamp every lead at first contact — whatever channel it came in on — and the source code follows it all the way to the signed lease. You get cost-per-lead and cost-per-lease by source, not a blended guess.

  • UTM + DNI built in, not rented from a call-tracking vendor
  • Every channel source-stamped on first touch
  • Cost-per-lease by source, closing the loop from ad spend to revenue

Source to lease

1

Ad click

utm_source
2

First contact

utm_source
3

Tour

utm_source
4

Application

utm_source
5

Signed lease

utm_source

The same source code is on the record at every step — so spend maps to leases, not to guesses.

Campaigns

Campaigns that work your pipeline for you

Every campaign runs automatically against the right segment at the right moment — so your team spends time on live conversations, not manual list work.

Reactivation campaign

Re-engages the last six months of dormant prospects automatically — turning leads you already paid for into new tours.

Prospect nurture campaign

Multi-touch follow-up cadences keep new leads moving until they tour or opt out — no lead goes cold because someone forgot.

Renewal campaign

The 90/60/45-day outreach cascade with an outbound call at 45 days — the renewal conversation opens months before the lease ends.

Win-back alerts

A freed-up unit matches a nurtured prospect instantly, and the outreach happens before the unit even hits the market.

Leasing toolkit

The full leasing toolkit

Everything a leasing team needs to convert and track leads, built into the same flow — no separate tools to log into.

Unified inbox across every channel

Voice, chat, SMS, email, and WhatsApp in one thread.

Self-scheduling & tour booking in the conversation

Prospects pick a time inside the chat or call, no back-and-forth.

Automated tour reminders & no-show rebooking

Confirmations before the tour, re-engagement if they miss it.

Lost-reason tracking

Know why a lead didn't lease — price, timing, location, fit.

Speed-to-lead & response-time reporting

See how fast your team answers every inbound opportunity.

Per-agent pipeline health

Each leasing agent's follow-up, conversions, and open leads at a glance.

Duplicate-lead detection

The same person on two properties is one record, not two races.

One renter record across every property

The same prospect at a sister community stays connected, not duplicated.

Screening

Screening & application, handled

The application flow is coordinated end to end — ID verification, screening, document checks, deposit alternatives, and renters insurance are all managed in one place, with every decision left to your team.

Approve or deny is always your call. The AI gathers, organizes, and delivers — it never makes the decision.

ID verification
Application screening
Document fraud checks
Deposit-alternative options
Renters-insurance enrollment

Oversight & compliance

Full visibility, humans in control

Managers see speed-to-lead, response times, and pipeline health across the team. And on anything regulated, the line is clear: the AI captures, routes, and communicates status — it never makes an approve or deny decision. People own those.

Speed-to-lead and pipeline-health reporting

Unified inbox with per-agent follow-up cadences

The AI never approves or denies — humans own regulated communication

FAQ

Questions about the CRM

Does this replace our current CRM?+

TenantVibe is the leasing CRM — pipelines, guest cards, attribution, and follow-up in one place, fed directly by the AI conversations. Your PMS stays the system of truth for lease facts.

How does attribution work?+

Every lead is stamped with its source (UTM for digital, DNI for calls) at first contact, and that source follows it to the signed lease — so you see true cost-per-lease by channel.

What is reactivation?+

Automatic re-engagement of prospects who went quiet over the last six months, turning leads you already paid for into new tours.

Who can see what?+

Access is role-based: leasing agents see their pipeline, managers see the team, owners see source-level ROI.

Bring a real lead source to the demo — we'll trace it end to end on the board.

See your own leads on the board.

Book a walkthrough and we'll run a real lead from first call to signed lease — on your property scenario.

Base plans include a 14-day free trial — no credit card required.